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Wednesday, June 27, 2012

Exoclick's verification process

ExoClick's process to verify new advertisers is drawing criticism on GFY. ExoClick has not yet responded, but so far it seems there is a lot of room for improvement when it comes to their verification process. Two GFY users had the following to say:


Verifying advertisers is a good idea, but it should be a smooth process. Exoclick is dropping the ball here. They lost a client. They're getting bad publicity and they're drawing negative attention to their Paypal account.


...when it comes to verification against malware only way to do it properly is to do repeated check of all buyer domains regardless are they trusted or not,since trusted domains can be hacked and serve malware anyway.