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Friday, September 23, 2011

Google adds Gambling category to Adsense

Google announced that it will be adding a gambling category to Google adsense:

We're constantly reviewing the categories of ads available to our AdSense publishers in order to provide access to a wide range of possible advertisers. Towards this goal, beginning on September 27, we're expanding the inventory of Google ads eligible to show on the AdSense network to include gambling-related ads from trusted advertisers.

Old rules still apply:

Please note that the AdSense program policies will continue to prohibit the placement of ads on sites that accept money or allow users to place bets in exchange for an opportunity to earn cash or other prizes, directly from the site. In addition, these new ads will only be shown to users in regions where gambling is legal, which is determined by the location of the end-user. A full list of these locations can be found at the following link. Finally, publishers may not opt in to receiving ads from this new category if their sites are intended for individuals under 18 years of age.

If you don't wish to receive gambling ads on your site, no action is required on your part:

If you're interested in allowing gambling ads to appear on your site and you feel it's a fit with your content and audience, you can opt into this category within your AdSense account. As a reminder, you have control over the categories of ads that can appear on your site.