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Monday, September 17, 2012

PlugRush launches a campaign against Adblockers

PlugRush is starting a campaign to educate Internet users about the consequences of using ad blockers.

"I was shocked when I saw the statistics on how many of our users are blocking all our ads." said PlugRush's managing partner Thomas Pedersen. "It's growing rapidly and it is killing the free Internet as we know it. There has to be some way to change this. That's when we came up with the Remove Adblock campaign."

In an effort to combat the rising amount of Internet users who install Adblock, the team at PlugRush has developed some tools to both educate and monetize these users:

  • A campaign has been started at to inform users and get them to disable or remove their Adblock extensions.
  • Publishers can install a small script on their website that detects if a user have Adblock installed and will show them a warning, prevent access to the content and give them instructions on how to turn Adblock off.

In addition to educating the users, PlugRush publishers can make money off of these users by choosing to redirect Adblock users to paid campaigns if the users still decides to not disable or remove their Adblock extensions.

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