Traffic Brokers

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Tuesday, March 20, 2012

TrafficForce At The Phoenix Forum

An email from Ross from TrafficForce:

Traffic Force will be attending the upcoming Phoenix Forum from March 29th till April 1st. If you would like to meet with us to discuss anything to do with our your campaigns, please contact us to set up a meeting. We have some great new features scheduled to go live in the next 10 days that we believe will be worth hearing about from us first hand. Especially if you work with mobile traffic.

I'm curious what the new mobile traffic features will be and if they thought to split up their mobile traffic in a smartphone and a tablet category. Today most brokers throw their tablet (iPad, Galaxy Tab,...) traffic in with their normal mobile (iPhone, Android phones,...) traffic. The thing to understand is that while people who use their phone to surf the web may prefer mobile optimized sites, tablet users expect and prefer to see the normal sites because mobile sites that were originally intended for phones with small screens look like crap on the bigger tablet screens.